Today’s consumers often use a blend of sales channels to browse, buy, receive, return, and exchange goods—from online shops and social commerce to pop-up shops, brick-and-mortar stores, and everything in between. No matter how they choose to shop, they expect a consistent, convenient experience.
Unfortunately, many brands and retailers may lack the technology to effectively deliver an omnichannel retail experience. They manage their online and offline channels as separate entities, forming barriers to successful omnichannel execution:
ERA bridges the information gaps using the power of distributed ledger technology, a.k.a. blockchain. Our innovative connectivity mesh unites disparate systems and databases from across the supply chain, so you can see the “big picture” in real time—and synchronize online and offline operations accordingly.
Our proprietary artificial intelligence (AI) and machine learning (ML) models use this data layer as the foundation to run predictive and prescriptive analytics that guide you in making agile, proactive decisions around production, forecasting, inventory management, channel allocation, order fulfillment and last-mile delivery. ERA also offers applications that orchestrate and automate these critical supply chain functions for effortless execution.
With Omnichain ERA, all sales channels are integrated into a single, omnichannel model where products and customers transition effortlessly between online shops and physical stores:
Consumers enjoy the ease of a seamless shopping experience. In turn, you earn their loyalty, capture more sales, and achieve optimal business performance.